A simplicity carol
In this season of reflection, I humbly offer my corporate version of Charles Dickens’ timeless classic with my own dream team—the CEO, CMO and CTO. Upon leaving a festive office holiday party, they are...
View ArticleSimple is schmart
Ah, Hanukkah. The Festival of Lights. Although we’ve put away our menorahs until next year, there’s always time to have a little holiday fun. So gather ‘round and enjoy these reimagined lyrics, sung to...
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2013 Trends
Happy New Year and welcome to 2013. Our friends across the group and globe have been pulling together a summary of predicted trends for the year ahead. January always brings a rush of these, but we...
View ArticleBrands, it’s time you hit the gym
Goodbye holiday cookies and champagne headaches—January has arrived with our New Year’s resolutions in tow. Whether you’re attempting to pay off your loans, run a marathon or learn Swahili, resolutions...
View ArticleWould your customer experience be worthy of a Michelin star?
Over the holiday break, my wife and I had the pleasure of entertaining my brother and sister-in-law, who were visiting from Chicago. While we spent time enjoying the mild Southern California winter...
View ArticleWhy is CMO turnover so high?
The average tenure of a chief marketing officer (CMO) is alarmingly short—just 42 months as of 2011. And to think, that’s up from 23 months in 2006. This seems like an incredibly high turnover rate for...
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This Week in Digital: w/c January 21st
What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that...
View ArticleLeading with brand in China
Western companies face numerous opportunities and challenges as they seek to expand in China. During our recent breakfast seminar, “From East to West and Back Again: How Winning Companies Lead with...
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This Week in Digital: w/c January 28th
What’s happened this week: Netflix announced a modest profit and growth to 29m US and 6m international streaming subscribers, illustrating that OTT video is beginning to scale. Twitter launched...
View ArticleBrand Alignment in the face of uncertainty
With less than a year left before the most significant parts of healthcare reform bill takes effect, extending health insurance to 14 million more Americans, hospitals are scrambling to prepare. But...
View ArticleSimplicity pays: Here’s how
To determine the global state of simplicity, we asked 10,000 people in seven countries to evaluate perceived points of simplicity—or complexity—in their interactions with various brands and industries.
View ArticleA survey of 10,000 people
Siegel+Gale’s 2013 Global Brand Simplicity Index is an output of more than 500 brand ratings across 25 industries, based on a survey of more than 10,000 consumers in North America, Europe, Asia and the...
View ArticleChinese brands shift focus to put customers first
Not until recent years has the idea of “the customer is always right” been fully embraced. Especially in China, this phenomenon is now booming and we are now putting customers first. In light of these...
View ArticleMaking valuable connections: Opportunities for brand-building through wi-fi...
Sponsored Wi-Fi adds a new dimension to the timeless marketing maxim - "Go where the customers are." As the number of people accessing the Internet outside of the home increases, it's essential that...
View ArticleSimple sticks: What Millennial dating habits can teach brands
If brands look closely at Millennial dating habits (a great motivator of the young), they stand to win our much-coveted loyalty, hearts and, well, money. Our psyches say: why take him on a “date” when...
View ArticleA brand turned inside out: The Los Angeles Clippers
Like many sports fans, I love this time of year. Baseball season has just gotten underway, signaling the arrival of warmer days here on the East Coast (this year, who knows) and the hockey and...
View ArticleA brand turned inside out: The Los Angeles Clippers
Like many sports fans, I love this time of year. Baseball season has just gotten underway, signaling the arrival of warmer days here on the East Coast (this year, who knows) and the hockey and...
View ArticleThe road back to simple: How complex companies can get there
Growth has a way of breeding complexity in business. Whether it happens overnight or over time, through mergers and acquisitions, a proliferation of products, increasing regulatory oversight, or surges...
View ArticleBrands, Customers and Insights: Northside Festival
Siegel+Gale was at the Northside Festival in Williamsburg, Brooklyn this past Friday, 6/13/14, to capture a panel conducted by our Global CMO Margaret Molloy. The conversation touched on the topics of...
View ArticleThe road back to simple: How complex companies can get there
Growth has a way of breeding complexity in business. Whether it happens overnight or over time, through mergers and acquisitions, a proliferation of products, increasing regulatory oversight, or surges...
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